Build narrative and messaging

Once you have developed market positioning and value propositions, you need to be able to tell your story in a compelling way. Often, it’s not about what you say, but how you say it. 

A lot of our secret sauce is being able to bring strategy to life, translating it into something creative and, above all, tangible. Not only does this help connect the business strategy and ideas with on-the-ground needs, it also speeds up launching to market in the next step because a lot of the complicated thought processes are worked through in this phase.

You walk away with creative examples that you can translate into future go-to-market materials and tactical communication recommendations to inspire audiences old and new.

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Launch to market

After building out a strategy and a compelling narrative, it can be daunting to figure out how to actually get everything out to market—especially if you need to do it fast. We help you set goals and design tactical plans to reach your specific audiences, brainstorming solutions for your go-to-market problems and proposing creative ways to solve them. We execute tangible, high-quality assets to accelerate time to value.

Depending on your goals, you’ll walk away with audience-specific materials from digital awareness campaigns, to internal education, landing pages, demand generation, event marketing, customer journeys, ongoing content creation including podcasts, and more.

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Fusing strategy with creativity.

Strategic consultants are known for producing robust business models but they fail to meet hands-on needs. While agencies create beautiful assets for businesses in a tech world they don’t understand.

Then there’s Paal15. The best of both worlds.

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Sound familiar?

Everyone says their differentiator is their people.

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Solved.

Then get a team parrot, everyone has a company dog.

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Sound familiar?

It takes too long to explain what we do and our benefits.

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Sounds like you got a positioning problem mate.

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Sound familiar?

Our overall positioning needs work after acquisitions.

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Why can’t they come together now we have more money?

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We need to stand out more in the market.

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Got 99 problems but differentiation shouldn’t be one.

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It takes too long to get to market with new solutions.

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Launch with us faster than our CEO ordering another negroni.

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Everyone explains who we are and what we do differently.

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Make one sales pitch, lock the PowerPoint. Done.

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We’re doing something new and don’t fit into a category.

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Create a new category then.

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Sound familiar?

Our new strategic partnership needs to shine.

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To shine bright like a diamond? We got you.

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Sound familiar?

We need to personalise messaging for too many segments.

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Even my wine subscription gives personal advice... Step up.

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Sound familiar?

Need to prep to secure next round investor funding.

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When I say jump, you say “for what price”.

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Our buyers are changing and we need to connect better.

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They’re getting younger! Millenials everywhere!

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Why can’t strategy and creative delivery come together?

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Well we brought them together... in-house, not to brag.

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SOLUTIONS.

POSITION YOUR BUSINESS

Create power.

Differentiate who you are and what you sell, to who.

Articulate what you sell, to who, and how you do it uniquely well. Build propositions, differentiators, a narrative, and creative identity to reach your business goals.

POSITION YOUR BUSINESS
Customer Story
Repackaged data storage. Redefined their category.
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Logicalis
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Created a new global positioning framework to align all regions with a solid story, visual identity, and flexible solution model.

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Sentia
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Helped integrate companies after investor led M&A period to accelerate growth.

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LAUNCH NEW SOLUTIONS

Boost power.

Accelerate time to market and growth.

Reduce time to market and accelerate growth by developing modern solutions with your unique added-value and launching with quality sales and marketing assets.

LAUNCH NEW SOLUTIONS
Customer Story
Reinventing the modern workplace in just 4 months.
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Accenture & Avanade
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Launched five global vertical sales plays, developing value propositions and go-to-market assets to accelerate time to market.

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Matillion
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Accelerating the relaunch of their Data Loader solution – from strategic repositioning to all required internal and external assets.

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SET UP PARTNERSHIPS

Multiply power.

Develop and launch joint value propositions.

Launch partnerships with key industry players to bring joint innovation to market and capture more customers, developing joint value propositions and solutions.

SET UP PARTNERSHIPS
Customer Story
Helping a major tech alliance to empower sellers in Western Europe.
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PwC & Salesforce
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Kickstarting their joint value proposition to education and NGO segments and helping align to global marketing campaigns.

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TCS & Microsoft
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Combining TCS’s contextual knowledge and cloud experience with Microsoft’s cloud and data platforms to bring customers more innovation.

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ACTIVATE CHANNEL PARTNERS

Add power.

Increase value across your entire ecosystem.

Power value across your entire ecosystem, defining partner strategies and creating programs for individual and at scale motions, with sell-to and sell-through enablement.

ACTIVATE CHANNEL PARTNERS
Customer Story
Supercharging the ecosystem from distributors to channel.
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Cisco
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Developed global to-partner messaging and a program to empower individual partners to create value-add solutions on Cisco tech, run at scale.

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Interxion
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Developed a partner program including story and propositions, partner assessment matrix, campaign flows and assets.

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It doesn’t have to take you months (or years!) to power your business.
Our pragmatic methodology distils the complex into the tangible to accelerate solving your challenges and drive growing ambitions.

our method

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Foundation.

Market positioning & value propositions

Power more growth and bigger goals.

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2-5 weeks: Foundation.

Market positioning & value propositions

Create the foundation for success. Distil your challenges into a set of goals and accelerate reaching those aims with our tangible strategic and go-to-market frameworks.

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Build up.

Narrative & creative messaging

Inspire audiences old and new.

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6-8 weeks: Build up.

Narrative &creative messaging

Communicate your story consistently and inspire internal and external audiences with the right tools, combining narrative and compelling visuals.

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Launch.

Hands-on go-to-market

Accelerate time to value. Now.

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8-12 weeks: Launch.

Hands-on go-to-market

Accelerate time to value with audience-specific materials based on your goals, from campaigns, to internal education, and demand generation.

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START SMASHING
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YOUR GOALS. NOW.

STORIES