Empowering B2B tech
companies to grow
We are a global consulting and go-to market agency dedicated to developing positioning and value propositions and bringing it to market through creative messaging and content.
Paal15 | Powering Now
We use strategy, creativity, and execution to help tech companies realise their ambitions.
Position your business
Launch new solutions
Activate your ecosystem
Helped Asperitas position their next-gen immersive cooling solutions 🥶 with tailored messaging that resonates with their people, customers, partners and analysts.
Helping Lanrex enhance their positioning 💡 showing how they align business strategy with tech solutions, brought to life with a not-for-profit vertical deep-dive.
Helped Crayon define joint solutions with Red Hat to help customers optimise infrastructure today, to innovate tomorrow 🦾 with AI, data and apps.
Joined forces with Ingram Micro Cloud to bring to market their growth solutions and develop materials that demonstrate the unique value they bring to partners 🤝.
Helped refine and launch a new immersive training program 🤓, Domo Days, creating educational materials for internal audiences and end users.
Defining joint value propositions and redefining the story of the Microsoft-Telstra partnership 💪, helping bring joint solutions to market with co-sell materials.