We’re Paal15. A consulting and go-to-market agency working exclusively in B2B tech.
Focused on creating more value. Now.
Everyone says their differentiator is their people.
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Then get a team parrot, everyone has a company dog.
It takes too long to explain what we do and our benefits.
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Sounds like you got a positioning problem mate.
Our overall positioning needs work after acquisitions.
Why can’t they come together now we have more money?
We need to stand out more in the market.
Got 99 problems but differentiation shouldn’t be one.
It takes too long to get to market with new solutions.
Launch with us faster than our CEO ordering another negroni.
Everyone explains who we are and what we do differently.
Make one sales pitch, lock the PowerPoint. Done.
We’re doing something new and don’t fit into a category.
Create a new category then.
Our new strategic partnership needs to shine.
To shine bright like a diamond? We got you.
We need to personalise messaging for too many segments.
Even my wine subscription gives personal advice... Step up.
Need to prep to secure next round investor funding.
When I say jump, you say “for what price”.
Our buyers are changing and we need to connect better.
They’re getting younger! Millenials everywhere!
Why can’t strategy and creative delivery come together?
Well we brought them together... in-house, not to brag.
SOLUTIONS.
DIve into our solutions.
We fuse strategy, creativity, and execution to help tech companies solve real challenges.
Position your business
Create power.
Differentiate who you are and what you sell, to who.
launch new solutions
Boost power.
Accelerate time to market and growth.
set up partnerships
Multiply power.
Develop and launch joint value propositions.
activate channel partners
Add power.
Increase value across your entire ecosystem.
tech is our
habitat.
Tech comes in many different flavours. So do our clients. Who are you in this world?
Managed Service Providers
Telecom Operators
Distributors
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Global Advisories and System Integrators
Tech Investors
Enterprise SaaS & PaaS
Hyperscalers and Cloud Providers
Hardware Vendors
Specialised Software and Scale-ups
STORIES
It doesn’t have to take you months (or years!) to power your business.
Our pragmatic methodology distils the complex into the tangible to accelerate solving your challenges and drive growing ambitions.
our method
Foundation.
Market positioning & value propositions
Power more growth and bigger goals.
2-5 weeks: Foundation.
Market positioning & value propositions
Create the foundation for success. Distil your challenges into a set of goals and accelerate reaching those aims with our tangible strategic and go-to-market frameworks.
Build up.
Narrative & creative messaging
Inspire audiences old and new.
6-8 weeks: Build up.
Narrative &creative messaging
Communicate your story consistently and inspire internal and external audiences with the right tools, combining narrative and compelling visuals.
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Launch.
Hands-on go-to-market
Accelerate time to value. Now.
8-12 weeks: Launch.
Hands-on go-to-market
Accelerate time to value with audience-specific materials based on your goals, from campaigns, to internal education, and demand generation.