who
we
are.

“Challenge is key to what we do because that's how you push boundaries. We want our customers to have the same curiosity and ambition as us– that's the secret to long-term success.

Maarten ten Broeke,

CEO & Co-founder Paal15

skills
knowledge
network
skills
knowledge
network
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Paal15 teamPaal15 teamPaal15 team working
Paal15 working space

Our origin story

(like Batman, but better)

Our co-founders kept seeing tech companies struggle to position themselves in the market and realise their full value.

They saw the opportunity to do something different.

Bringing together the right combination of commercial knowledge, creative skills and active network across the tech ecosystem, Paal15 was born.

how we roll

Eye

Curiosity

We explore, we discover, we’re interested. We go into conversations with an open mind.

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Challenge

We don’t just agree. We question, we challenge, we give our opinion
(but we can be convinced!)

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Camaraderie

We keep work fun. Build relationships based on mutual trust, respect – and long-term success.

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Ambition

We don’t just execute – we are always striving to build value and do things better.

EXPERIENCE
THE  DIFFERENCE

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Message from
Matillion
“Paal15 described in 7 minutes what we have never been able to define in the past 10 years.”
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Message from
Lab3
“Paal15 introduced us to global leaders who went through a similar M&A process so we could get valuable advice.”
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Message from
Domo
“We can come to Paal15 with an open-ended problem, and they help us think through and craft the right solution for us.”
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Message from
Telstra Purple
“We were able to go from the initial workshop to a full strategy, solution model, and assets in hand in just 4 months.”
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Message from
Capgemini
“Paal15 helped us distill simple stories from complex solutions, aligning multiple stakeholders in the process.”

Leadership Team

Co-Founder & CEO

Maarten

ten Broeke

A background in science, law, and founder of RPA...

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Co-Founder & CEO

Maarten

ten Broeke

A background in science, law, and founder of RPA, government and tech businesses, helps Maarten to push industry boundaries and customer perspectives.

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Jop de Bakker

Co-Founder

Jop

de Bakker

A serial entrepreneur, Jop has covered everything from...

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Co-Founder

Jop

de Bakker

A serial entrepreneur, Jop has covered everything from strategic positioning, to marketing, consultancy, finance and operations. He is (co-)founder and actively growing a number businesses.

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Werner Moison

Partner

Werner

Moison

Werner has 10+ years of experience working in B2B tech globally...

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Partner

Werner

Moison

10+ years of experience working in B2B tech globally means he knows every move on the tech chess board, with a background in marketing helps him distil complex issues into solutions.

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Paula Lopez

Partner

Paula

Lopez

Paula’s 15+ years of international experience...

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Partner

Paula

Lopez

Paula’s 15+ years of international experience span performance driven and brand focused work, from FX to wider tech, with data at the heart to use insights for future planning and drive value.

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solvING real challenges

Paal15 fuses strategy, creativity, and execution to help tech companies realise their ambitions.

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Our solutions.

Dive into what we do.

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Our methodology.

And how we do it.

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