“Challenge is key to what we do because that's how you push boundaries. We want our customers to have the same curiosity and ambition as us– that's the secret to long-term success.
Maarten ten Broeke,
CEO & Co-founder Paal15
Our origin story
(like Batman, but better)
Our co-founders kept seeing tech companies struggle to position themselves in the market and realise their full value.
They saw the opportunity to do something different.
Bringing together the right combination of commercial knowledge, creative skills and active network across the tech ecosystem, Paal15 was born.
how we roll
We explore, we discover, we’re interested. We go into conversations with an open mind.
We don’t just agree. We question, we challenge, we give our opinion
(but we can be convinced!)
We keep work fun. Build relationships based on mutual trust, respect – and long-term success.
We don’t just execute – we are always striving to build value and do things better.
“Paal15 described in 7 minutes what we have never been able to define in the past 10 years.”
“Paal15 introduced us to global leaders who went through a similar M&A process so we could get valuable advice.”
“We can come to Paal15 with an open-ended problem, and they help us think through and craft the right solution for us.”
“We were able to go from the initial workshop to a full strategy, solution model, and assets in hand in just 4 months.”
“Paal15 helped us distill simple stories from complex solutions, aligning multiple stakeholders in the process.”
Co-Founder & CEO
A background in science, law, and founder of RPA...
Co-Founder & CEO
A background in science, law, and founder of RPA, government and tech businesses, helps Maarten to push industry boundaries and customer perspectives.
A serial entrepreneur, Jop has covered everything from...
A serial entrepreneur, Jop has covered everything from strategic positioning, to marketing, consultancy, finance and operations. He is (co-)founder and actively growing a number businesses.
Werner has 10+ years of experience working in B2B tech globally...
10+ years of experience working in B2B tech globally means he knows every move on the tech chess board, with a background in marketing helps him distil complex issues into solutions.
Paula’s 15+ years of international experience...
Paula’s 15+ years of international experience span performance driven and brand focused work, from FX to wider tech, with data at the heart to use insights for future planning and drive value.