Data-driven enriched partner approach drives growth
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“We’re always looking to achieve more. Paal15 and Sherpa have helped us to totally reimagine our partnerships.”
- Top distributor
SOLUTIONS
Evolving a global business, built on partnerships
As a global leader in technology and supply chain services, one of our top distributor clients has built their business on partnerships. However, like any successful business today, they knew they couldn’t afford to stand still. They needed to evolve and strengthen their offering to secure new partners and better serve existing ones well into the future.
Delving deep into the partner ecosystem
Our client called on Paal15 and sister company, Sherpa, for help. To start, we knew we needed to get a better understanding of their existing partners, to see where the biggest growth opportunities could be uncovered. We began by performing a partner segmentation, going beyond current revenue and licenses and extending our focus to partner type, maturity, capabilities, growth opportunities, and vendor relationships to get deeper insights.
Based on this segmentation, we created a partner dashboard that gives them real-time and continuous insights into partner characteristics and competencies. As a multi-geo distributor, it was critical that the dashboard we developed was both sophisticated and accessible so it could be shared and utilised across their entire business.
RESULT
Their partner ecosystem is now enriched with powerful insights. Our data-led solution helps our distributor client to focus their efforts on investing in strategic partnerships that will fuel business growth. As their data set continues to grow, they can identify where new solutions are needed and uncover upsell paths.
With every new partner onboarding, the data set will only continue to get richer. On an annual basis, all data will be refreshed and enriched with learnings and results from sales and go-to-market efforts, allowing for more narrow and focused efforts, better ROI and more agile campaigns.
Their partner ecosystem is now enriched with powerful insights. Our data-led solution helps our distributor client to focus their efforts on investing in strategic partnerships that will fuel business growth. As their data set continues to grow, they can identify where new solutions are needed and uncover upsell paths.
With every new partner onboarding, the data set will only continue to get richer. On an annual basis, all data will be refreshed and enriched with learnings and results from sales and go-to-market efforts, allowing for more narrow and focused efforts, better ROI and more agile campaigns.
Data storage has grown in complexity. And hardware is just one piece of the puzzle.
IT has been evolving to a cloud, as-a-service and OpEx model, for decades now. Data storage should be more than an IT discussion—it’s about meeting and powering data-driven business needs.
Are businesses
stuck here?
When they should
be here?
Data
With growth in data-heavy technologies and applications, unstructured data is growing, putting much greater load on data storage infrastructure.
Business leaders are failing to realise that old data storage can limit their progress.
Sorted
Arranged
Structured
Explained
grow as you go.
“Pure has had a revolutionary impact on the business, completely changing our mindset and how the cloud infrastructure team functions.”
Keith Martin, Senior Director, Cloud Capacity EngineeringServiceNow
“Our data works as hard as our delivery drivers. It’s all about speed—the ability to ingest data, analyze it, and feed it back into actionable channels.”
Dan Djuric, VP of Global Infrastructure and Enterprise Information ManagementDomino’s Pizza
