TransformingIT DISTRIBUTORS
into strategic partners

With ever-growing demands, attracting and enabling the right channel partners is difficult. We can help you better communicate your added value to your channel and global vendor partners.

CHALLENGES

Sound familiar?
01

Our partner programmes are not enabling partners enough.

02

Identifying, attracting and educating the right partners is difficult.

03

We need help accelerating our channel on our new vendor partnership.

SOLUTIONS

for IT distributors

Get more out of your vendor and alliance partnerships as well as your channel through outcome-focused, integrated solutions and more effective up and cross-sell.

Reposition your business for
your next stage of growth

Reposition by defining clear value propositions to your channel and hyperscalers and sending compelling messages to your market. Create and implement a scalable go-to-market plan.
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Reposition by defining clear value propositions to your channel and hyperscalers and sending compelling messages to your market. Create and implement a scalable go-to-market plan.

Setup and launch
industry partnerships

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Develop joint value propositions to build new revenue streams with vendors, software developers and platform developers. Articulate your partnership story and enable sellers.
Develop joint value propositions to build new revenue streams with vendors, software developers and platform developers. Articulate your partnership story and enable sellers.

Launch new solutions to
market faster

Reduce your time to value: we’ll help you reshape your services portfolio and position effectively for all indirect and direct audiences, building out sales and marketing assets to help you grow.
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Reduce your time to value: we’ll help you reshape your services portfolio and position effectively for all indirect and direct audiences, building out sales and marketing assets to help you grow.

Help your partners build value- add solutions

Help your reseller partners build more effective solutions on top of your services, (re)position towards their customers, and bring new solutions to market faster for joint growth.
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Help your reseller partners build more effective solutions on top of your services, (re)position towards their customers, and bring new solutions to market faster for joint growth.

Speak to one of our consultants to find out more.

Get in touch
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Customer

STORIES

With our decade-long experience, we help global and local IT distributors reposition strategically, and add more value to their channel partners and global vendor alliances.

Creating a data-driven new partner strategy.
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Paal15
and
Ingram Micro
and

Joined forces with Ingram Micro Cloud to bring to market their growth solutions and develop materials that demonstrate the unique value they bring to partners 🤝.

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We work with a representative group of partners to define the right positioning and go-to-market strategy and then scale it based on learnings. We call it the ‘nail it and scale it’ one-to-many approach.”
Werner Moison
Partner, Paal15

Werner Moison
Partner, Paal15

Proven

ACCELERATORS

Need to solve something, right now?

Our accelerators are ready-to-go packages built from years of best practices. They combine business strategy, conceptual and creative direction, and results-driven go-to-market to speed up your time to value and set you up for growth.

Paal15 Foundation

Build the Foundation for success by redefining market positioning, value propositions, sales and marketing, and launching with quality new assets.

Paal15 Joint Value Propositions

Develop and launch joint value propositions between two-to-three key partnerships, educating across teams and bringing joint innovation to market.

Paal15 Partner Programmes

Enable an ecosystem, balancing a one-to-many, scale approach with per partner strategy, messaging, and sales and marketing enablement.

Paal15 Data-Driven Activation

Segment partners in a data-driven way to build a matrix and help you understand the partner qualities that would accelerate adoption and success.

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Global
partnership

with Microsoft, AWS, Cisco, Red Hat and Salesforce to help co-develop solutions

+17
programmes

developed and implemented to empower channel partners

FAQs

Does Paal15 only work with tech companies?
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What’s the difference between Paal15 accelerators and solutions?
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How does an engagement work?
What can I expect?
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I’ve seen your case studies, but I’m still struggling to understand exactly what I would get out of an engagement.
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