A smoother way to optimise and innovate

A smoother way to optimise and innovate

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SOLUTIONS

The need to build a joint foundation for growth

Many  businesses that feel tied to their legacy infrastructure and applications are  looking to modernise with Red Hat’s open-source technology because it would give them the freedom to choose the best technology for the job.

But  Red Hat partners need help capturing the breadth of the Red Hat and  open-source opportunity, and as a result, the story to customers is not  clear. Though many partners are excellent at selling a standard  infrastructure migration and modernisation story, jumping to an  automation-driven Red Hat OpenShift, Linux and Ansible story is like going  from a Fiat to a Ferrari. Red Hat needed to help close the knowledge gap.

Crayon  was already a stand-out Red Hat partner, and in 2022 Crayon Group and Red Hat  entered into a strategic planning cycle to power more joint growth. They wanted to build a strong, shared pipeline of opportunities, increase revenue  in a big way, and create market awareness around Crayon as a go-to strategic  advisor for containerisation and Red Hat technology.

 

Helping customers optimise today, to innovate tomorrow

We had two main missions: first, to help close the knowledge gap for Crayon sellers so they could more effectively sell Red Hat technologies, and second, to create business-led customer solutions that would help them grow--and we needed to do it under one unified story.

Our tried and tested methodology fuses strategy, creative and go-to-market, so to build the right foundation we started with strategy. We identified that the main value the partnership adds is to create a smoother customer experience; a journey that goes from building an agile, secure and automation-driven digital foundation to improving business performance and powering innovation with modern application development and enhanced data and AI capabilities.

Not only did this give Crayon sellers a model to better understand the Red Hat technology world, but the compelling “optimise today, to innovate tomorrow”message helped cut through to customers.

We also created a go-to-market plan to empower internal sellers, target new audiences, and upsell existing, and used our in-house agency to produce initial assets from the plan to speed up time to market, ensure sellers from both organisations understood the joint value, and solidify the message in market.

RESULT

The Red Hat and Crayon partnership is now stronger than ever. Crayon sellers are empowered with the knowledge and tools to explain how customers can migrate and modernise effectively with Red Hat to gain the freedom they seek.

By extending the solution setup beyond infrastructure and migration to a conversation around innovation, powered by AI and app modernisation, it means Crayon also have the right tools and story to upsell their current base.

In addition to solidifying this partnership, Red Hat is able to use the model we created to redefine and launch other partnerships to market at greater speed to expand their reach and solution adoption with specific verticals and regions.

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The Red Hat and Crayon partnership is now stronger than ever. Crayon sellers are empowered with the knowledge and tools to explain how customers can migrate and modernise effectively with Red Hat to gain the freedom they seek.

By extending the solution setup beyond infrastructure and migration to a conversation around innovation, powered by AI and app modernisation, it means Crayon also have the right tools and story to upsell their current base.

In addition to solidifying this partnership, Red Hat is able to use the model we created to redefine and launch other partnerships to market at greater speed to expand their reach and solution adoption with specific verticals and regions.

Data storage has grown in complexity. And hardware is just one piece of the puzzle.

IT has been evolving to a cloud, as-a-service and OpEx model, for decades now. Data storage should be more than an IT discussion—it’s about meeting and powering data-driven business needs.

Are businesses

stuck here?

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When they should

be here?

Data

Data

With growth in data-heavy technologies and applications, unstructured data is growing, putting much greater load on data storage infrastructure.

Business leaders are failing to realise that old data storage can limit their progress.

Sorted

Sorted

Arranged

Arranged

Structured

Structured

Explained

Explained
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grow as you go.

ServiceNow Likes
Pure Storage
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“Pure has had a revolutionary impact on the business, completely changing our mindset and how the cloud infrastructure team functions.”

Keith Martin, Senior Director, Cloud Capacity EngineeringServiceNow

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Customer Story Pure Storage CardCustomer Story Pure Storage Card
Results

Pure now is redefining how businesses buy data storage, how they can make their customer experience better, and how they can empower customers to solve their data challenges—while boosting their own profits.

Results

It’s clear to see Pure’s customers now truly understand the wholistic business value of Pure’s data services, enabling businesses to grow faster and reach strategic goals.

Results

The real value in Pure’s portfolio comes from combining hardware, software, services, and support.

Coming together to build a storage solution that is entirely different, one that works more like cloud, and less like a rigid box in the basement.

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Pure Storage
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“Our data works as hard as our delivery drivers. It’s all about speed—the ability to ingest data, analyze it, and feed it back into actionable channels.”

Dan Djuric, VP of Global Infrastructure and Enterprise Information ManagementDomino’s Pizza

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