LAB³ had all the ingredients to blow their targets out of the water

LAB³ was founded by people with solid experience in corporate tech and an entrepreneurial mindset, that thought things could be done differently. To achieve their aggressive growth aspirations, they needed to define their DNA to match their target enterprise customer.

They also needed a solution model that allowed them to leverage their incredible agility, but still providing a repeatable framework to accelerate customer acquisition.  

Powering a fearless foundation

We developed a strategic foundation for the whole organisation, defining business solutions around a technology journey where LAB³could add value every step of the way. Not only did this model drive the right business conversations, but it added scalability to LAB³’s way of working at the time and is still used as the basis for their methodology today.

After setting the strategic foundation, we developed an identity to match, creating LAB³’s “fear less, achieve more”positioning and full rebrand. We needed to capture the fact that customers could rely on LAB³ while also exciting them, for example, by turning best practices into code LAB³ can do cloud migrations in a week, with less errors, that can take other providers months. Once we launched, LAB³was able to effectively explain how they empower ambitious companies to drive greater business value, disrupt their industries, and grow fearlessly with controlled and scalable cloud technology.