Reinventing the modern workplace with Telstra Purple’s experience-led approach
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Workplace touches so many areas. As a large organisation with vast breadth of offerings, we needed a simple way to represent the value of our team.
Paal15 were skilled at capturing our key differentiators in market, and helped us to create clear messaging of our portfolio in a way that resonates for both our internal sales teams, as well as our customers.
Mary Hodson, Head of Workplace Telstra Purple
SOLUTIONS
Leaders were emerging in the post-pandemic workplace market
Digital transformation initiatives have been driving change in the workplace for years, but the pandemic ushered in a total change in mindset—and Telstra Purple wanted to lead the new workplace narrative.
Telstra Purple has over 1,500 professional and managed services experts, co-developed workplace solutions with partners like Microsoft, and all powered by the advanced network and adaptive capabilities of Telstra, the largest telco in Australia. But they were often not combining these capabilities in customer-facing workplace messaging and solutions. Plus, time was of the essence – they needed to move fast to claim a leadership position in a competitive market.
Developing a new narrative and modular solution approach
We developed a strategy and creative narrative for the whole workplace portfolio, redefining it as ‘Workplace Experience’ to capture the focus on tailoring to individuals, based on Telstra and Telstra Purple’s unique mix of human-centred design, software, hardware, and connectivity.
By harnessing our deep industry knowledge and understanding of Telstra Purple’s unique range of capabilities, we identified an opportunity to generate more sales. We created a modular approach to solution building, combining four core elements around applications, services, connectivity, and physical tools.
RESULT
With our support, Telstra Purple was able to go from strategy and creative, to assets in sellers’ hands, all in 4 months. A salesforce of 500+ is now able to tell the new Workplace Experience story and communicate value better with integrated workplace solutions.
Now, they have a simple and effective way to customise workplace solutions for clients, and the new solution building model helps change the sales mentality from product-selling to outcome based-selling, which down the line can increase overall revenue by combining more elements into one integrated offer.
In addition, we helped speed up time to market for in-flight product launches and deep dives, including Mobile Workplace, T-Rooms, and Microsoft 365 based solutions, aligning the organisation around a unified and repeatable Workplace Experience strategic foundation and messaging.
“Paal15 captured our combined strengths and differentiators. The Workplace Experience messaging and solution model helps us meet customer workplace needs better and drive their transformation today, while setting us up for future growth and evolution.”
– Mary Hodson,
Telstra Purple, Head of Workplace
With our support, Telstra Purple was able to go from strategy and creative, to assets in sellers’ hands, all in 4 months. A salesforce of 500+ is now able to tell the new Workplace Experience story and communicate value better with integrated workplace solutions.
Now, they have a simple and effective way to customise workplace solutions for clients, and the new solution building model helps change the sales mentality from product-selling to outcome based-selling, which down the line can increase overall revenue by combining more elements into one integrated offer.
In addition, we helped speed up time to market for in-flight product launches and deep dives, including Mobile Workplace, T-Rooms, and Microsoft 365 based solutions, aligning the organisation around a unified and repeatable Workplace Experience strategic foundation and messaging.
Data storage has grown in complexity. And hardware is just one piece of the puzzle.
IT has been evolving to a cloud, as-a-service and OpEx model, for decades now. Data storage should be more than an IT discussion—it’s about meeting and powering data-driven business needs.
Are businesses
stuck here?
When they should
be here?
Data
With growth in data-heavy technologies and applications, unstructured data is growing, putting much greater load on data storage infrastructure.
Business leaders are failing to realise that old data storage can limit their progress.
Sorted
Arranged
Structured
Explained
grow as you go.
“Pure has had a revolutionary impact on the business, completely changing our mindset and how the cloud infrastructure team functions.”
Keith Martin, Senior Director, Cloud Capacity EngineeringServiceNow
“Our data works as hard as our delivery drivers. It’s all about speed—the ability to ingest data, analyze it, and feed it back into actionable channels.”
Dan Djuric, VP of Global Infrastructure and Enterprise Information ManagementDomino’s Pizza
