CASE
STUDY
CASE
STUDY

From invoice to impact: Becoming a business enabler

From invoice to impact: Becoming a business enabler

QuoteQuote

Paal15’s knowledge and creativity has pushed us to the next level. They helped define our future direction.

Rob Coppen, CEO, Cloudbilling

SOLUTIONS

The need tocommunicate platform evolution

CloudBilling was originally created to solve several very common but persistent issues among service providers: the complexity, cost, and time of billing cloud services. Evolving over time, CloudBilling’s suite of solutions now complement the billing foundation and provide businesses with strategic insights to achieve FinOps and commercial acceleration—but how to communicate the additional value and opportunity to customers?

Making numbers count

We developed new positioning diving into audience types. Because managed services comes in many different flavours and stages of maturity, the new strategy and go-to-market was tailored to four different target customers and their respective challenges.

From cloud centric providers to hyperscalers, specific messaging was developed to show how the data platform's business intelligence can support different customers on a strategic basis. All with one overarching principle: making numbers count.

RESULT

Empowered with the assets we created, sellers testing the message in market were receiving a really good response. By defining CloudBilling’s value propositions around optimising financial operations and accelerating business success, they can solidify themselves as more than a billing platform, but truly a strategic partner and business accelerator.

Grey bell icon
Message from

Empowered with the assets we created, sellers testing the message in market were receiving a really good response. By defining CloudBilling’s value propositions around optimising financial operations and accelerating business success, they can solidify themselves as more than a billing platform, but truly a strategic partner and business accelerator.

Data storage has grown in complexity. And hardware is just one piece of the puzzle.

IT has been evolving to a cloud, as-a-service and OpEx model, for decades now. Data storage should be more than an IT discussion—it’s about meeting and powering data-driven business needs.

Are businesses

stuck here?

Arrow icon

When they should

be here?

Data

Data

With growth in data-heavy technologies and applications, unstructured data is growing, putting much greater load on data storage infrastructure.

Business leaders are failing to realise that old data storage can limit their progress.

Sorted

Sorted

Arranged

Arranged

Structured

Structured

Explained

Explained
Left Arrow

QuoteQuote

grow as you go.

ServiceNow Likes
Pure Storage
Grey heart

“Pure has had a revolutionary impact on the business, completely changing our mindset and how the cloud infrastructure team functions.”

Keith Martin, Senior Director, Cloud Capacity EngineeringServiceNow

Red Heart
Customer Story Pure Storage CardCustomer Story Pure Storage Card
Results

Pure now is redefining how businesses buy data storage, how they can make their customer experience better, and how they can empower customers to solve their data challenges—while boosting their own profits.

Results

It’s clear to see Pure’s customers now truly understand the wholistic business value of Pure’s data services, enabling businesses to grow faster and reach strategic goals.

Results

The real value in Pure’s portfolio comes from combining hardware, software, services, and support.

Coming together to build a storage solution that is entirely different, one that works more like cloud, and less like a rigid box in the basement.

Domino’s Pizza Likes
Pure Storage
Grey heart

“Our data works as hard as our delivery drivers. It’s all about speed—the ability to ingest data, analyze it, and feed it back into actionable channels.”

Dan Djuric, VP of Global Infrastructure and Enterprise Information ManagementDomino’s Pizza

Red Heart
got a new challenge
Let’s do this
for us?