From invoice to impact: Becoming a business enabler
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Paal15’s knowledge and creativity has pushed us to the next level. They helped define our future direction.
Rob Coppen, CEO, Cloudbilling
SOLUTIONS
The need to communicate platform evolution
CloudBilling was originally created to solve several very common but persistent issues among service providers: the complexity, cost, and time of billing cloud services. Evolving over time, CloudBilling’s suite of solutions now complement the billing foundation and provide businesses with strategic insights to achieve FinOps and commercial acceleration—but how to communicate the additional value and opportunity to customers?
Making numbers count
We developed new positioning diving into audience types. Because managed services comes in many different flavours and stages of maturity, the new strategy and go-to-market was tailored to four different target customers and their respective challenges.
From cloud centric providers to hyperscalers, specific messaging was developed to show how the data platform's business intelligence can support different customers on a strategic basis. All with one overarching principle: making numbers count.
RESULT
Empowered with the assets we created, sellers testing the message in market were receiving a really good response. By defining CloudBilling’s value propositions around optimising financial operations and accelerating business success, they can solidify themselves as more than a billing platform, but truly a strategic partner and business accelerator.
Empowered with the assets we created, sellers testing the message in market were receiving a really good response. By defining CloudBilling’s value propositions around optimising financial operations and accelerating business success, they can solidify themselves as more than a billing platform, but truly a strategic partner and business accelerator.
Data storage has grown in complexity. And hardware is just one piece of the puzzle.
IT has been evolving to a cloud, as-a-service and OpEx model, for decades now. Data storage should be more than an IT discussion—it’s about meeting and powering data-driven business needs.
Are businesses
stuck here?
When they should
be here?
Data
With growth in data-heavy technologies and applications, unstructured data is growing, putting much greater load on data storage infrastructure.
Business leaders are failing to realise that old data storage can limit their progress.
Sorted
Arranged
Structured
Explained
grow as you go.
“Pure has had a revolutionary impact on the business, completely changing our mindset and how the cloud infrastructure team functions.”
Keith Martin, Senior Director, Cloud Capacity EngineeringServiceNow
“Our data works as hard as our delivery drivers. It’s all about speed—the ability to ingest data, analyze it, and feed it back into actionable channels.”
Dan Djuric, VP of Global Infrastructure and Enterprise Information ManagementDomino’s Pizza
