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Perspectives on positioning, partnerships, and go-to-market in B2B tech.
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The newest piece of thinking from the team.
Positioning
How CloudNation became a Microsoft Partner of the Year
It’s always amazing to see our customers get the recognition they deserve. So huge congratulations to CloudNation as it becomes Microsoft Channel AI Market Maker Partner of the Year for 2025.
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Positioning
Why some tech businesses need to create a new industry category.
When existing labels fall short, you may need to create and claim your own category.
Positioning
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When failure isn’t an option, you need a rock-solid business foundation.
Why a solid strategic foundation has to come before the tagline.
Launch
It’s not just about what you say, but how you say it.
How to tell your story in a compelling way, once your strategy is in place.
Positioning
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The scariest challenges we’re seeing in tech today.
The tech industry is facing some chilling challenges. What are they, and what's the answer?
Positioning
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Want to grow? Time to change your mindset.
Every tech company wants to grow, but not everyone has the right growth mindset.
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We get B2B tech companies market-ready. Positioning. Propositions. Narrative. Routes to market.
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