Partnerships that actually perform.

You have partnerships. But ask both sides what the value is, and you'll get different answers, or no answer at all. We sit in between, align both sides, and build a foundation that makes the partnership sellable.

Partnership clients
Sound familiar?

Is this your challenge?

If you recognise any of these, it's time to talk.

Tick any that apply to you
We have a partnership, but neither side can explain the joint value.
Both parties are waiting for the other to take the lead. Nothing moves.
Our sellers can't pitch the combined value to end-customers.
We need our partners to sell our solutions, but they don't know how.
We have joint marketing spend, but no shared story to do anything with it.
We need to enable a channel, sell to partners and sell through to end-customers.
0

Tick any that sound like you.

14
years
Fourteen bars rising, one for each year

Building foundations for the biggest tech companies in the world.

6
weeks
Thirteen weeks in a quarter, with week six lit
Week 1
Week 13, one quarter

To sales-ready. Thirteen cells make one quarter.

59
cases
Fifty-nine squares, sixteen of them highlighted
Written up, 16
On record

Across Positioning, Launch and Partnerships.

What you get

What your partnership foundation looks like.

Joint positioning, a shared narrative, and the enablement that helps both sides sell.

Alignment

First, we get both sides in the same room.

We align expectations, roles and joint value. What does each partner bring? What is the opportunity for the end-customer? We make the decisions nobody else is making.

Joint Proposition & Messaging

Then we build the story you both tell.

A shared narrative that works for both partners and for the end-customer. Joint propositions, messaging per audience, and a story bigger than either brand alone.

Sell to & Sell through

And enable the full value chain.

From hyperscaler to partner. From partner to end-customer. We build the enablement for both motions, so sellers at every level know what to say and how to sell it.

Want to know how we build it?
See our foundation process
Need execution too?

We build our own AI agents and marketing operating systems. Because we build the foundation and the AI, we can also execute. Content, campaigns and assets, at speed and with a fully-activated strategy.

Learn more about our AI and execution capabilities
Our work

Cases

Datacom Foundry
An accelerator with a clear role.
We positioned Foundry as the innovation accelerator driving customer innovation across the ANZ region.
Volkswagen Group Data:Lab
Start-up innovation, made usable.
We ran the accelerator programme that brought start-up innovation into the Group and made it usable.
Innovation Norway
Norwegian scale-ups, going global.
We enable Norwegian scale-ups to expand globally through partnering strategy inside the Tech Executive Accelerator.
Worldstream
A move up market.
We positioned the infrastructure offer and built the propositions behind the move up market.
A partner story for a global roll-out.
We built the partner proposition and the story behind the global roll-out.
CloudBilling
A billing platform, clearly placed.
We positioned the billing platform for MSPs and wrote the messaging behind it.
Mavim
A sharper proposition set.
We refined the proposition set for the Dynamics-based business process platform.
Icon Solutions
The engine inside tier-one banks.
We positioned the Icon Payments Platform as the engine powering digital transformation inside tier-one banks.
Octopus Cloud
Repositioned for cloud providers.
We repositioned the platform that helps cloud providers scale and rebuilt the proposition set.
Yarado
A proposition for a Fast50 finalist.
We built the proposition for a Deloitte Fast50 top-10 finalist automating the workflows behind operations.
A standalone story after the spin-off.
We built a standalone story after the TietoEvry spin-off, with propositions that stand on their own.
Rackspace
Microsoft
Private cloud, joint propositions.
We combined private cloud expertise with Microsoft's cloud offerings in joint propositions and messaging.

Ready to make your partnerships perform?

Book a call. No pitch deck, just a conversation about where you are and where you want to go.

We get B2B tech companies market-ready. Positioning. Propositions. Narrative. Routes to market.
LinkedIn
Amsterdam
London