From idea to market. Without the six-month detour.

You've built something new. A product, a solution, a platform play. But getting it to market takes forever. We build the foundation that gets your solution launched. Sales-ready in weeks.

Launch clients
Sound familiar?

Is this your challenge?

If you recognise any of these, it's time to talk.

Tick any that apply to you
We've built something new, but we can't explain the value, just the features.
We don't know which audiences to go after first, or how to message them differently.
We need a go-to-market plan, not just content, but a route to actually get there.
We want to sell through partners, but don't have a proposition they can use.
We don't know how to price or package this for different segments.
Our sales cycle is too long and we don't know where deals get stuck.
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Tick any that sound like you.

14
years
Fourteen bars rising, one for each year

Building foundations for the biggest tech companies in the world.

6
weeks
Thirteen weeks in a quarter, with week six lit
Week 1
Week 13, one quarter

To sales-ready. Thirteen cells make one quarter.

59
cases
Fifty-nine squares, sixteen of them highlighted
Written up, 16
On record

Across Positioning, Launch and Partnerships.

What you get

What your launch foundation looks like.

Sharp propositions, messaging per audience, and a go-to-market plan your team can execute on day one.

Propositions

We turn your product into a proposition.

We go beyond features to describe the business outcomes you create for your customers, covering what you sell, to whom, and why it matters.

Narrative & Messaging

Then we build the story that sells it.

Messaging per audience, per vertical, per channel. From elevator pitch to sales scripts. Consistent, no matter who's telling it.

Go-to-market plan

And the plan to get it there.

Which audiences, which channels, which partners and with what assets. The plan and the collateral your team needs to execute on day one.

Want to know how we build it?
See our foundation process
Need execution too?

We build our own AI agents and marketing operating systems. Because we build the foundation and the AI, we can also execute. Content, campaigns and assets, at speed and with a fully-activated strategy.

Learn more about our AI and execution capabilities
Our work

Cases

Datacom Foundry
An accelerator with a clear role.
We positioned Foundry as the innovation accelerator driving customer innovation across the ANZ region.
Volkswagen Group Data:Lab
Start-up innovation, made usable.
We ran the accelerator programme that brought start-up innovation into the Group and made it usable.
Innovation Norway
Norwegian scale-ups, going global.
We enable Norwegian scale-ups to expand globally through partnering strategy inside the Tech Executive Accelerator.
Worldstream
A move up market.
We positioned the infrastructure offer and built the propositions behind the move up market.
A partner story for a global roll-out.
We built the partner proposition and the story behind the global roll-out.
CloudBilling
A billing platform, clearly placed.
We positioned the billing platform for MSPs and wrote the messaging behind it.
Mavim
A sharper proposition set.
We refined the proposition set for the Dynamics-based business process platform.
Icon Solutions
The engine inside tier-one banks.
We positioned the Icon Payments Platform as the engine powering digital transformation inside tier-one banks.
Octopus Cloud
Repositioned for cloud providers.
We repositioned the platform that helps cloud providers scale and rebuilt the proposition set.
Yarado
A proposition for a Fast50 finalist.
We built the proposition for a Deloitte Fast50 top-10 finalist automating the workflows behind operations.
A standalone story after the spin-off.
We built a standalone story after the TietoEvry spin-off, with propositions that stand on their own.
Rackspace
Microsoft
Private cloud, joint propositions.
We combined private cloud expertise with Microsoft's cloud offerings in joint propositions and messaging.

Ready to launch?

Book a call. No pitch deck, just a conversation about where you are and where you want to go.

We get B2B tech companies market-ready. Positioning. Propositions. Narrative. Routes to market.
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