Created and claimed a new industry category.
Matillion raised $310m at a $1.5bn valuation and needed to sell solutions, not products. We helped the company create and claim a category of its own: the Matillion Data Productivity Cloud.
The challenge
Fresh from a $310m raise, Matillion wanted to lift its brand beyond its main products and start selling solutions. That meant creating room for growth by aligning marketing and sales behind the long-term strategic vision, and getting to market creatively and fast.
What we built
Paal15 helped Matillion to create and claim a new industry category: the Data Productivity Cloud.
- Developed a messaging framework aligned to each target persona
- Redefined the buyer journey and built materials for existing customers, prospects, partners and analysts
- Coached executives on message delivery
The result
Matillion launched the new category smoothly, with a redefined buyer journey and materials ready for every audience. Marketing and sales now work to the same long-term vision.
Paal15 are a true partner in driving change and differentiation at both a messaging level and strategy. Their data-driven, challenger approach helped bring new ideas, clarity and a new way of thinking and talking about Matillion in a highly competitive, fast growing market.
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