Uniting Logicalis after rapid growth.

The challenge

After a run of acquisitions, Logicalis had become a multi-faceted service provider running different types of companies across multiple regions. Its business was changing fast, a Microsoft partnership was on the horizon, and it had no shared position or direction to unite around.

What we built

We defined a new Logicalis position, one that could elevate its service provider role and tie its own solutions to Cisco's and Microsoft's.

• Worked closely with CEOs across every region to examine and refine the position: Architects of Change
• Redefined the mission for a new age and built a consistent solutions portfolio drawing on key products from all three businesses
• Built new messaging for new audiences
• Designed the proposition to unify without excluding, keeping it adaptable so each local office could sell to its own strengths under one brand narrative

The result

• Logicalis successfully repositioned from traditional Cisco Partner to managed service provider
• The work unified the business under a global story that scales to new markets while keeping local expertise front and centre
• Designed and launched three new solutions: Production Ready Cloud, Employee Collaboration, and Managed Digital Fabric