From local hero to global leader.
Inyett had outgrown its own story. Ten years in, it was still positioned as the consultancy it used to be, not the payments platform it had become. We rebuilt the positioning for international scale. Inyett is now part of the Visma Group.
The challenge
Inyett had moved from consulting to building its own payment control platform, but its positioning hadn't caught up. To scale outside Sweden into Enterprise and Public Sector, open an indirect channel through partners, and align marketing and sales to the long-term vision, the company needed a position that reflected what it had actually become.
What we built
We created new positioning and value propositions that reflected how much Inyett had evolved over ten years in business.
- Built materials for existing and potential customers, partners, analysts and investors
- Supported a smooth launch to market outside Sweden
- Coached executives on message delivery
The result
- Inyett landed the deal with Visma Group and is now a company within one of Europe's largest SaaS businesses
- Executive coaching on message delivery proved crucial to the acquisition
I had the great opportunity to work with Paal15 on helping Inyett to scale. And today, as a result, we are a company within the Visma Group, one of Europe's largest SaaS companies. Paal15 was a great partner on this journey, helping Inyett to show our true potential for Visma.
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