Growing a security practice in a crowded market.
Interactive needed to hit sizeable growth targets across the full security domain, in one of the most crowded markets in tech. We refined the proposition and built the go-to-market to support three years of growth.
The challenge
Interactive wanted to maximise growth in the security space and needed value propositions and messaging strong enough to compete. Behind that sat a bigger ask: a strategic go-to-market that could hit sizeable year-on-year growth targets for three years across the full security domain.
What we built
We created new positioning and value propositions, focused on differentiators including human centred design, local data centres and business continuity with no interruptions.
- Built a customer journey for internal adoption and external promotion, running from setting a risk profile through to continuous security optimisation
- Created a security solution framework, then defined buying scenarios and messaging per pillar to guide sales and marketing priorities
The result
- Sellers can now open more meaningful conversations and find upsell moments along the customer journey
- The solution framework gives sales and marketing a clear set of priorities per pillar
I just wish I had been able to connect with Paal15 sooner! They helped refine the direction I was directing us in and really set us up for growth.
Facing a similar challenge?
Book a call. No pitch deck, just a conversation about where you are and where you want to go.
