Choose No Lock-In.
FUJIFILM CodeBlue built a more flexible contract model and needed a launch to match. We created Choose No Lock-In, a customer-first stance against how the IT services market has always worked.
The challenge
In a competitive IT services market, FUJIFILM CodeBlue Australia saw a way to stand out and make customers happier at the same time. Traditional long-term contracts no longer matched what customers wanted, so the company built a more dynamic model. It needed to reach the market in a way bold enough to get noticed.
What we built
We created the Choose No Lock-In strategy and concept, asking why customers should be tied to lengthy, inflexible contracts at all. Customers should choose what suits their IT needs, and stay for the quality of service.
- Built unique, bold creative that avoided the blue logos, stock photography and conventional messaging of the category
- Landed on a fresh, modern design matching FUJIFILM's innovative ethos and its target audience
- Tailored messaging to the specific challenges businesses face today, highlighting flexibility, scalability and quality support
The result
- Positioned FUJIFILM as a customer-first innovator
- Boosted brand differentiation in a crowded market
- Strengthened customer trust through flexible terms
- Enhanced FUJIFILM's reputation for delivering adaptive IT services
Partnering with Paal15, we designed and launched a modern, customer-centric campaign that stands out in the crowded ITS market and clearly communicates our value proposition, emphasising our commitment to putting our customers' needs first.
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