Sharpening the Ensono and Microsoft story.
Ensono had a strong Microsoft relationship and real modernization expertise. Neither was showing up in its propositions. We built outcome-driven messaging and a full sales pack aligned to Microsoft's FY26 priorities.
The challenge
Ensono's propositions weren't clearly defined, so its joint story blurred into every other Microsoft partner's. Nothing showed where Ensono's own IP and accelerators added value. With Microsoft's FY26 priorities centred on the AI frontier, Ensono needed messaging that matched them.
What we built
We sharpened propositions across cloud, modernization and modern work into one consistent value story aligned to Microsoft FY26.
- Messaging frameworks, proof points and persona-based narratives per solution area
- A structured sales pack: pitch deck, 2-pagers, battle cards, one-pagers
- Objection handling guidance
- A co-sell guide for Microsoft sellers
The result
Ensono's teams now have a differentiated proposition that accelerates enterprise modernization conversations and positions the company as a go-to Microsoft partner. Sellers on both sides can show customers how Ensono and Microsoft deliver AI-ready foundations together.
Paal15 helped us transform our Microsoft partnership story into clear, outcome-driven propositions. This gives our teams the confidence to show customers how Ensono and Microsoft together deliver AI-ready foundations for the enterprise.
Facing a similar challenge?
Book a call. No pitch deck, just a conversation about where you are and where you want to go.
