Articulating the power of partnership for successful sector selling.
.webp)
SOLUTIONS
The Then
Three brands, one powerful approach
Three companies, one powerful tech alliance.This partnership aims to combine industry insights with strategic expertise and implementation experience to help clients unleash the full power of technology to create tangible, impactful outcomes for their organisations.
But with great power comes great complexity
Such a broad solution portfolio, spanning three companies, different industries and a large global footprint, comes with its own challenges. Often, sellers don’t know what is available to them. They can’t see far beyond their own organisation, and they don’t get the full picture from SME’s. All this adds up to a disjointed customer experience.
Key aims of the projects:
- Getting the story straight: Create awareness of alliance solutions and the industry narrative surrounding them.
- Expressing the power of three: Go to market with a consistent story, combining three value propositions into one.
- Empowering sellers: Enable sales teams across Europe to spark and nurture client conversations.
The Now
Creating the tools to bring everything together
Paal15 was approached to help empower sellers across the partnership: across seven key sectors and solution areas. Paal15 responded by…
- Building a strategic sales enablement campaign, using top-of-funnel marketing assets to tee up new conversations via Avanade.com
- Creating co-branded assets to help empower sales reps to have consistent conversations across all three companies.
Asking the experts and connecting insights to implementation
To start off on the right foot, Paal15 interviewed subject matter experts from all three partners to find out the core challenges and solutions of each sector. Paal15 then combined the output of the conversations to build several new pieces of content, unifying the brands through a co-brand design and making clear reference to the roles of each alliance partner.
This branding and messaging was used across all assets to build a more connected journey for both seller and customer.
RESULT
Creating a unified client journey, from spark to sale
Tactical assets created included several headline industry opinion pieces, used to build awareness and registerinterest, as well as co-branded sales decks and other supporting marketing assets: infographics, blogs and videos. Combined, these assets help to create a more connected client journey across several touch points, following all the way through to actual sales conversations.
Success that keeps on growing
Since their initial launch in mid-2022, the new sales assets have been translated into several other European languages and have been responsible for many new sales qualified leads and conversions. The design has also been adapted into the latest co-brand guidelines for the alliance—you can’t ask for a better compliment than that!
Creating a unified client journey, from spark to sale
Tactical assets created included several headline industry opinion pieces, used to build awareness and registerinterest, as well as co-branded sales decks and other supporting marketing assets: infographics, blogs and videos. Combined, these assets help to create a more connected client journey across several touch points, following all the way through to actual sales conversations.
Success that keeps on growing
Since their initial launch in mid-2022, the new sales assets have been translated into several other European languages and have been responsible for many new sales qualified leads and conversions. The design has also been adapted into the latest co-brand guidelines for the alliance—you can’t ask for a better compliment than that!
Data storage has grown in complexity. And hardware is just one piece of the puzzle.
IT has been evolving to a cloud, as-a-service and OpEx model, for decades now. Data storage should be more than an IT discussion—it’s about meeting and powering data-driven business needs.
Are businesses
stuck here?
When they should
be here?
Data
With growth in data-heavy technologies and applications, unstructured data is growing, putting much greater load on data storage infrastructure.
Business leaders are failing to realise that old data storage can limit their progress.
Sorted
Arranged
Structured
Explained
grow as you go.
“Pure has had a revolutionary impact on the business, completely changing our mindset and how the cloud infrastructure team functions.”
Keith Martin, Senior Director, Cloud Capacity EngineeringServiceNow
“Our data works as hard as our delivery drivers. It’s all about speed—the ability to ingest data, analyze it, and feed it back into actionable channels.”
Dan Djuric, VP of Global Infrastructure and Enterprise Information ManagementDomino’s Pizza
